Channel-role design
Use search for demonstrated intent and social for demand creation, education, and retargeting.
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Google and Meta demand generation with platform-direct spend, clinic-owned accounts, clear test hypotheses, and full-funnel measurement.
What changes
The solution is not sold as an isolated deliverable. It connects to the upstream source of demand and downstream clinic handoff.
Use search for demonstrated intent and social for demand creation, education, and retargeting.
Test specific offers, objections, proof formats, and service narratives instead of cosmetic variations.
Connect spend decisions to capacity, qualification, show rate, and contribution, not platform vanity metrics.
Included in the system
The implementation is evaluated against a real handoff metric rather than launch completion. The clinic sees what was built, what changed, and what should happen next.
See the complete systemDiagnose before prescribing