Fetchability & crawler access
HTTP response, HTTPS, response time, HTML payload, robots directives, and server-visible content.
Transparent diagnostic
What the score measures and what it cannot promise.
The free scanner is a technical and content-readiness diagnostic. It does not claim to predict rankings, citations, booked appointments, or revenue.
Scoring model
A readiness score, not a ranking forecast.
Each check receives a transparent point value. Passes receive full points, partial implementations receive reduced points, and absent or blocking signals receive none.
The result shows the observation and practical next action so the score can be challenged and improved.
Core SEO
Title, description, canonical URL, social metadata, and XML sitemap availability.
Semantic HTML
H1 use, heading order, landmarks, image alternatives, and scannable structures.
Answer-engine signals
Structured data, business entity type, social metadata, and optional llms.txt.
Content quality
Readable depth, direct-answer structure, external source links, and practical specificity.
Important limits
The score does not measure everything that matters.
It does not query every answer engine for brand mentions or calculate citation share of voice.
It does not verify Google Business Profile data, reviews, backlinks, CRM stages, or closed revenue.
It reads one public page plus root discovery files; deeper templates can behave differently.
It cannot determine whether a claim is true merely because schema or text contains it.
Search and AI systems change; weights and agent policies require periodic review.
Evidence and updates
Visible claims and machine-readable claims must agree.
Structured data, metadata, articles, case studies, and sales copy should point to the same current facts. Sources should sit near consequential claims, not in an unrelated bibliography.
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